Trend in persistency of life insurance companies over the last five years

The trend lines below show the persistency based on policy counts. Use the radio buttons to toggle between rates at different policy durations. Highlight upto five companies to visualise the comparisons between them and hover over the lines to highlight.

Looking at the change in percentage points (pp) for 13^th month persistency, we observe the law of diminishing returns kick in. It is much easier to increase the persistency rate by 20pp from 40% to 60% but comparatively harder to get a 10pp increase from 70% to 80%.